Lumino
- Brand Identity
- Website Design
- Engineering
- Growth
Lumino is a Series A analytics platform bleeding top-of-funnel to a site that no longer matched the product. We rebuilt the brand from identity out, shipped an eight-page marketing site against a rewritten sales narrative, and launched SEO, paid, and lifecycle in parallel. One team, one sprint, eight weeks from kickoff to first paid click landing on the new site.
The brief, and what we shipped against it.
Two questions every case study answers.
Where the team was stuck, and how we got them unstuck.
The challenge
01The existing brand felt like a weekend project. Conversion was under 1%. The marketing site couldn't support the GTM motion the sales team needed — and every new campaign meant another round of vendor handoffs.
The solution
02Full rebrand from identity through to website and growth setup. New logo system, colour palette, typography. Eight-page site designed and shipped. SEO, paid, and lifecycle launched in parallel — one team, one timeline.
We started in the sales calls — watching where prospects stalled and which words made them lean in. The brand work came out of that research, not a moodboard.
Site rebuild ran in parallel with brand. Copy was written against the new narrative, and engineering shipped behind feature flags so paid traffic could test early.
We stopped sending the dev team to translate marketing briefs. Everything just… landed, in one system.
— Marcus Lee, VP Marketing
What moved for Lumino.
Conversion rate, up from 0.8%
CAC payback, down from 14 months
VERV HQ replaced three vendors and a full-time hire. Our brand finally feels like it matches the product we built — and we stopped paying for context to leak between teams.
Qualified pipeline in six months
Lighthouse performance score
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